Title: Secrets of the Lelong King Sub-Title: 12 Secrets to start and expand your business on Lelong.com.my
Description: This is an informative, step-by-step guide on generating business using Internet auctions such as Lelong.com.my. Reveals tips and strategies of using Internet auctions to generate generous income.
About The Author: Eruwan Gerry Norsen received his Degree in Mechanical Engineering with Honours from Universiti Teknologi PETRONAS, Malaysia.
After receiving his degree, Eruwan accepted a position as Project Planning Engineer in the Production Planning & Control Department at Perusahaan Otomobil Kedua Nasional (PERODUA).
Not long after, Eruwan accepted the position as Inspection Engineer at PETRONAS Carigali Sdn. Bhd. He is now in his 5th year working with PETRONAS Carigali Sdn. Bhd.
Eruwan first started to visit the Lelong.com.my and eBay.com portal over three years ago. His hobby of selling unwanted items on the website has grown into a very lucrative second income for him. Eruwan also has his own Member Store on Lelong.com.my.
Eruwan has already spent a lot of time and money to learn the secrets of other sellers who have achieved huge success on Lelong.com.my and also on other online auction portals.
Secrets of the Lelong King shows how he and other great sellers use Lelong.com.my to obtain a lucrative income.
Contents: Introduction 1. BIG opportunities on Lelong.com.my 2. Why was this book written? 3. What can you learn? 4. Guide to using this book
Secret #1: Money Making Strategies on Lelong.com.my 1. Introduction 2. Strategy 1: Sell a product 3. Strategy 2: Sell a service 4. Strategy 3: Promote your main store 5. Strategy 4: Sell for a third party 6. Conclusion
Secret #2: Understanding Lelong.com.my 1. Introduction 2. Lelong.com.my homepage 3. Registering on Lelong.com.my 4. First experience 5. Buying before selling 6. Your first auction 7. Help from Lelong.com.my 8. Observe your auction 9. Positive rating 10. Analyze your transaction 11. Conclusion
Secret #3: Selection of Items to Sell 1. Introduction 2. Look at the request 3. What’s your flavour? 4. Understand your final selling value 5. 8 secrets of hot selling items 6. Sources of items to sell 7. Conclusion
Secret #4: A Great Auction Format 1. Introduction 2. Auction formats that drive up the bidding value 3. Your Starting Bid 4. Don’t be too careful 5. Using Reserve Price and a high Starting Bid 6. Your auction duration 7. The best display period 8. Promotions that pull bids 9. Conclusion
Secret #5: Put on Your Charm 1. Introduction 2. Titles and pictures that stand out 3. How do visitors find your auction 4. Great pictures 5. Conclusion
Secret #6: Auction Descriptions That Pull 1. Introduction 2. Understand your territory 3. Don’t do this! 4. Secrets of a “killer” auction description! 5. Case study: Football shoe auction description 6. Secrets to a great auction picture! 7. Using HTML software 8. Case Study: Microsoft Frontpage 9. Conclusion
Secret #7: Build Your Rating 1. Introduction 2. What’s the importance of your rating? 3. The importance of building your credibility 4. Secrets of positive ratings 5. Secrets to boosting your positive ratings 6. Handling a negative rating 7. Conclusion
Secret #8: Community of Loyal Buyers 1. Introduction 2. Build a strong relationship with your buyers 3. Understand your bidders 4. Secrets to excellent customer service DURING the auction 5. Secrets to excellent customer service AFTER the auction 6. Secrets to selling MORE to your best bidder 7. Secrets to e-mail marketing 8. Conclusion
Secret #9: Effective Payment & Delivery 1. Introduction 2. The best payment method 3. The best delivery method 4. Secrets of Drop Shipping 5. Conclusion
Secret #10: Drive Traffic to Your Auctions 1. Introduction 2. Attract the attention of Lelong.com.my members 3. Banner promotion 4. Search Engine Optimization 5. Repeat selling to your customers 6. Advanced secrets to driving traffic 7. Conclusion
Secret #11: Testing to Success 1. Introduction 2. What to test 3. How to conduct tests 4. Look at your statistics 5. Conclusion
Secret #12: The Whole World is Waiting 1. Introdution 2. International eBay.com 3. The secrets to success outside of Lelong.com.my 4. Conclusion
Final Words Authors Biography Rahsia Raja Lelong.com Glosary