Title: What RICH People Know and & Desperately Want to Keep a Secret
Description: Learn what rich people know.
About The Author: BRIAN SHER was born in South Africa and moved to Australia in 1978. He obtained a degree in marketing from the University of New South Wales, then spent two years working and studying in Los Angeles. He returned to Australia to form his own company specializing in marketing and business growth strategies. This provided him with the opportunity to work with hundreds of businesses, big and small.
In 1992 Brian founded Vision Publishing which earned him his greatest success and recognition in the business community. Vision Publishing experienced phenomenal growth: in just five years it grew from zero to over $12 million in annual sales.
Brian has built an extensive network and a strong reputation as one of Australia’s most dynamic and exciting hands-on marketers. He is an active and sought-after business advisor and is frequently invited to speak at seminars and business functions on the topic of marketing and business growth.
Contents: Author's note Introduction
Part One: The basics of success 1. What are riches, and what do rich people do? 2. Your first step on the road to riches 3. Why more businesses fail than ever succeed 4. Four critical advantages your competitors can never have!
Part Two: You 1. The starting point for all riches 2. There is only one shortcut to success--get educated 3. Dream big dreams 4. Be unique or be nothing at all 5. Ask for help--you'll be surprised at what will happen 6. Is your name Poor Jack or Rich Michael? 7. How to get everything you want in life 8. You need something far more valuable than money before you get rich 9. Passion is the secret weapon of the rich 10. Rich people feel alive and exhilarated because of risk 11. Take responsibility and take charge 12. The rich are the biggest failures 13. Move fast or get out of the way 14. Always, always be self-employed
Part Three: Your Marketing 1. The machine that drives your business 2. What is marketing really? 3. The number one reason why most people never get rich 4. The death of market share 5. Make it easy for customers to buy 6. Advertising can kill your business 7. 50 per cent of something is better than 100 per cent of nothing 8. What's the magic button for business success? Part Four: Your People 1. How to get your employees to fall in love with your company 2. How to hire the right people 3. Get good people, then hold on like hell! 4. Always use all of your resources, including your entire brain pool 5. If two people think the same- one's redundant
Part Five: Your Systems 1. Why systems are so important 2. Making the complex seem easy - and how to sell your business quickly, easily and at a huge profit 3. Leverage: a word that makes people millionaires 4. Focus on money-making activities and delegate to others 5. Problems will happen - but only once 6. Measuring performance: it's not nice - it's critical 7. Are you gambling your profits away? 8. Everyone should know your business 9. Acres of diamonds-look under your feet first
Part Six: Things to Remember 1. Growing too quickly could mean getting too big for your boots 2. 'Trust' can be a four-letter word 3. You don't have to go it alone 4. You cannot create successful people